Arc Data – the new strategic data consultancy for all your data challenges
Navigating the data market has become increasingly challenging, with what kind of data is available and how you can use it changing significantly in recent years.
Contrary to much of the doom and gloom we’ve heard and read in our trade media, the good news is that data can still be used successfully to both win new customers and supporters and to increase income.
Supporting organisations to do just this is the mission of new strategic data consultancy Arc Data. With three decades of data and direct marketing experience, Suzanne Lewis has set up the consultancy to share this expertise with organisations who need additional help when working with data. She hopes to help in building a better understanding of today’s market and its rules and regulations and to create effective, compliant marketing and fundraising campaigns.
Arc Data works with organisations to review and assess their current data use and performance, define their specific requirements, and develop a bespoke data strategy that boosts campaign results through smarter use of data.