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News and opinions

Season's greetings and may all your data be responsive!

Christmas is fast approaching! Trees are up, lights are on, and all around us there’s the hustle and bustle of people (and Santa) planning the big day.

The build up to Christmas is also a vital fundraising season for so many charities needing to engage with supporters and prospects. And knowing how important it is that campaigns connect with the right people, at the right time, with the most relevant message for them, is obviously crucial.

But your campaign success is also heavily reliant on the data it uses... could it have worked even harder for you to achieve greater competitive edge and really phenomenal results?

Would you find it useful to tap into more than 30 years of charity direct marketing data experience and expertise for sourcing data, micro-targeting and minimising waste and attrition?

And some pretty awesome supporter insight and marketing attribution tools that are underpinning incredible DM successes for charities in the US and the Netherlands, exclusively available in the UK through Arc Data.

I'd love to support you and I'd welcome a quick chat!

Please drop me a line to Suzanne@arc-data.co.uk or don't hesitate to call on 020 3475 6820.

Jenny Turner