GDPR changes are coming - charities must have a say & focus on supporter education

In a blog for the Chartered Institute of Fundraising and published this week, Suzanne Lewis looks at the government’s consultation on data and at what implications this is likely to have on charities and fundraising.

Here’s an excerpt:

With the government’s current consultation Data: a new direction looking at overhauling the UK’s data privacy rules, it’s clear we’re going to see some changes. And these changes may have implications for charity fundraising.

When he announced the plans, Digital Secretary Oliver Dowden said he wanted to see a ‘common sense’ approach taken to data usage. On his list was an end to cookie pop-ups asking for permission to store personal information. And he’s keen too to build new data adequacy partnerships with important global markets.

What’s more, the consultation includes government proposals to ease consent rules by extending “soft opt-in” to electronic communications. This would be extended for more organisations other than commercial companies, and where they have previously formed a relationship with an individual.

Read the blog in full on the Chartered Institute’s site.